Silver Star Executive Transfers
About this business
The team at Silver Star Executive Transfers offer luxurious and reliable chauffeur services on the Sunshine Coast. Whether it's a business trip, a romantic getaway, a family vacation or a wedding, they ensure that both travellers and locals get where they need to be in exceptional style and comfort.
Having recently started Silver Star, Paul and Jenny needed a brand identity and a website to support their growth.
How we helped
We partnered with them to create a brand identity that feels high-end, stylish and reliable. The star logo marries the class and quality of the Mercedes Benz GLE, their flagship car, and the authority of a sheriff’s badge.
In terms of colours, we used touches of gold on anthracite grey and white backgrounds. Paired with a font that conveys both traditional values and friendliness, their visual identity is guaranteed to convey the exclusivity of their services.
To complete the high-end look, we implemented soft hover effects and animations throughout their website.
Paul and Jenny wanted to incorporate a pricing table to serve as a guide. Since tables aren’t available natively in Squarespace, we implemented and customised a third-party solution that takes their raw table data and presents it beautifully in a real, responsive, SEO-friendly table.
Lastly, we built them a detailed contact form that can cater for both simple and return transfers. To avoid overwhelming visitors, questions related to return transfers are hidden until visitors activate the return transfer option.
Timing
3 sessions with our client
3.5 autonomous development days
