
Efficient, Expert-Guided
Squarespace SEO Courses
For small businesses and not-for-profits ready for sustainable growth.
Master Squarespace SEO once, attract your ideal clients forever
Tired of piecing together random SEO tips that don't seem to work?
You've decided to handle your Squarespace SEO yourself (smart move!), but you're drowning in conflicting advice. Should you focus on keywords? Technical stuff? Content? It's doing your head in, and you just want a clear roadmap that actually gets results.
Our expert-guided Squarespace SEO & AIO courses cut through the noise. In just 2 hours, we'll teach you the exact system we've refined over 7+ years — no fluff, no overwhelm, just the strategies that genuinely move the needle.
You'll walk away knowing:
Exactly where to focus your efforts for maximum impact
How to execute every aspect with confidence
The insider knowledge that typically takes years to figure out
Ready to stop guessing and start getting found?
🚀 640% increase in conversion rate - Allurion at BGOS
😊 "Nathan made a fantastic webpage for us that immediately ranked highly" - Dr Jason Wong
👌 "Excellent process and outcome" - Dr Renato Ulpiano
📈 Position #2 for the last 4 years - Healthcare Provider
💪 "Nathan’s expertise made all the difference" - Niels Kraaier
🚀 640% increase in conversion rate - Allurion at BGOS 😊 "Nathan made a fantastic webpage for us that immediately ranked highly" - Dr Jason Wong 👌 "Excellent process and outcome" - Dr Renato Ulpiano 📈 Position #2 for the last 4 years - Healthcare Provider 💪 "Nathan’s expertise made all the difference" - Niels Kraaier
Our courses are designed for you
Squarespace-Specific
We show you exactly how to implement SEO on Squarespace.
Expert-Guided
We teach you personally, so you can ask us your Squarespace SEO questions as you learn.
AI-Friendly
We cover both traditional search engines and search-enabled AI assistants.
Comprehensive
We teach you everything you need to know without the overwhelm.
Interactive
We include quizzes and exercises to help you remember what you learn.
Lifetime
You get to keep the slides indefinitely for future reference.
Course 1
Squarespace SEO & AIO Deep Dive (2 hours)
The definitive guided course for creating promotional pages that captivate humans, rank well in search engines, and get recommended by AI assistants.
Here is what you’ll learn:
The top platforms people are using to search online
What factors actually impact your rankings
How to create and execute a powerful keyword strategy for your brand
How to optimise your pages for humans and bots
The right way to use AI to create compelling content faster
How to monitor and adjust your website for best SEO results
How to build brand awareness, including with backlinks
How to monitor your backlinks and manage the bad ones
How to keep track of your rankings and website’s performance with Google Search Console, Google Analytics (GA4), Hotjar, and other tools
Important SEO concepts to help you understand SEO news
Investment: $800 $600 until 31 December 2025
Ready to master Squarespace SEO & AIO?
Course 2
Squarespace Content Marketing Deep Dive (2 hours)
Are you creating helpful content for your audience but not seeing the results you expected?
This ultimate one-on-one course will teach you how to transform your content strategy to increase traffic, drive engagement, and convert more visitors.
Here is what you’ll learn:
How to create a content strategy that supports your bottom line
How to design your blog to maximise user engagement and conversions
How to craft high-quality content
(including templates, photo libraries and other tools)How to use AI effectively to streamline content creation
Easy ways to create compelling infographics
Where to promote your content to expand your reach
Investment: $800 $600 until 31 December 2025
Ready to make your content marketing profitable?

Why business owners choose our Squarespace SEO courses
Stop throwing money at ads - Learn to attract clients organically without ongoing ad spend (or with a reduced ad spend)
End the guessing game - Get a proven system instead of piecing together random tips that don't work
Get found by people ready to buy - Show up when your ideal clients are actively searching for your services
Ditch what's not working - We'll show you which strategies to drop so you can focus on what actually moves the needle
Get expert answers on the spot - Ask questions and walk away completely confident in your approach
Your questions, answered
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SEO stands for Search Engine Optimisation. It encompasses all actions aimed at improving a webpage or website's ranking on search engines for specific keywords. Although this discipline has existed since the 1990s when search engines were first developed, it has dramatically evolved as algorithm updates continually redefine the rules of the game. We will teach you sustainable SEO methods that will keep working.
AIO stands for Artificial Intelligence Optimisation. It encompasses all actions aimed at improving how often a brand, website or webpage is cited by search-enabled AI assistants. You might have heard of other terms, such as AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) or LLMO (Large Language Model Optimisation), as the industry is still adjusting to this more recent concept.
We combine SEO & AIO for two reasons. First, because there is a significant overlap between the two disciplines. Second, because people's search habits are increasingly shifting towards AI assistants, which is likely happening with your audience as well.
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Our courses are designed for business owners and website administrators with varying levels of expertise.
Whether you're a complete beginner feeling overwhelmed by SEO jargon, or you've tried SEO before but want a proven framework that actually works, these courses will help you attract your ideal audience through search.
They're perfect for service providers, not-for-profits, and product brands who want to take control of their own SEO rather than outsourcing it.
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Our courses cover all the essential SEO concepts you need to know to create high-quality promotional pages that attract and convert your ideal audience on the Squarespace platform, including how to implement every bit of advice.
However, our teachings apply regardless of which website builder you use. So you’re not just investing in your Squarespace SEO skills, but in your SEO skills in general.
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Yes! The SEO principles we teach are universal and work across any industry.
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Absolutely! We make sure our courses are accessible to everyone. They're structured in logical chapters and cover everything you need to know, while quickly getting to the point and without overusing confusing terminology.
You’ll also find quizzes, exercises and Q&A sessions in our courses, to ensure you retain a maximum of what you learn.
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Whether you’re doing your own SEO because of budget constraints or you just want to be hands-on, if you’re serious about getting results, our courses will save you a significant amount of time and headaches and provide an easy path to sustainable SEO and AIO growth.
Unlike most Squarespace SEO courses which are pre-recorded and leave you to interpret the information alone, our courses offer the advantage of interactive support. Have questions? You can ask at any time during the course.
With 7+ years of experience in Squarespace SEO, we’ve helped many businesses and organisations achieve great results, so you can trust our advice. Feel free to have a look at our portfolio for more information.
Finally, we make simplifying marketing a top priority for our clients, and our Squarespace SEO courses reflect this commitment.
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Not at all! We'll show you how to use free tools like Google Search Console, Google Trends, Ubersuggest, AnswerThePublic and Claude, plus some affordable options that we've tested and recommend. You won't need expensive software subscriptions to implement what you learn.
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If anyone has given you the idea that they can guarantee SEO results, they’ve lied. Or at best, they mean that if they don’t reach your goals you won’t need to pay them - which is known as performance SEO, and is usually very expensive.
Your results and how quickly you achieve them depend on both how effectively you implement our advice and how competitive your market is. Remember, your competitors also want that first spot on the search results page (SERP).
As a reference point, some of our clients reach the top of the SERP and see a significant traffic increase in just a month or two after implementing on-page SEO tactics. For some others, on-page SEO alone isn’t enough and they need to look at content marketing, off-page SEO tactics or other marketing channels. In which case, their on-page SEO was a necessary first step anyway, without which their other marketing efforts wouldn’t have yielded results.
When it comes to content marketing specifically, we’ve achieved initial results within 6-12 months by publishing several articles monthly. When these efforts are consistently maintained, the results compound over time and can eventually become substantial.
To summarise, we don’t guarantee any results from our courses, but we know that they are the right first step and that they can unlock great potential for your business or organisation.
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If you're feeling frustrated with your current SEO efforts (or lack thereof), spending too much time on social media marketing with minimal results, or watching competitors outrank you, you're ready.
Our courses start with the basics but quickly move to advanced techniques, so you'll benefit whether you're a complete beginner or have some SEO experience.
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We genuinely care about your success, which is why we offer on-demand consulting services for any follow-up questions. You can relax knowing we're here to help even after your course is complete. No lock-in contracts or complicated processes - just straightforward support when you need it.
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Meet your Squarespace SEO expert
Hi, I'm Nathan! I understand exactly what it's like to stare at your Squarespace dashboard, knowing you need to “do SEO” but feeling completely overwhelmed by where to start. Five years ago, I was in your shoes – I knew my business had potential, but I was invisible online.
That frustration led me down a deep rabbit hole of SEO learning, testing, and refining strategies specifically for Squarespace websites. What started as a necessity for my own business became my passion, and now my expertise.
What I've learned is that most SEO advice is either too technical, too generic, or not aligned with small budgets. That's why I created these courses: to give you the exact strategies I use daily, explained in plain English, with the implementation steps specific to Squarespace.
You'll be learning from someone who practices what they preach and genuinely cares about your success. No jargon, no overwhelm, just proven strategies that work. Learn more about me.
Prefer to let us do the heavy lifting?
Squarespace Website Optimisation
Partner with us to level up your website and attract more business on automatic.
Outrank your competition in organic and AI search results
Bring higher quality traffic to your website
Turn more visitors into clients

Ready to turn your Squarespace website into a client magnet?
Book your expert-guided SEO course today.