Bowlar S‑R
About this business
Invented and manufactured by retired engineer Dieter F., the Bowlar S‑R is a lightweight, self-releasing bowling arm designed to assist bowlers with mobility issues or physical restrictions in playing lawn bowls. It’s the first arm of its kind to have been approved for all event types by Bowls Australia.
Since the first prototype in 2021, Dieter’s device has attracted attention and positive word-of-mouth. Orders were coming in, but without a website, an online store, or any sale management solution, he found that processing orders was exhausting.
He called on our services to help him create a source of truth for his brand where clients could place orders, so he could go back to focusing on what he loves most - engineering and manufacturing solutions that help people stay active.
How we helped
First, we created a brand identity that feels mature, functional and approachable. We used contrasting shades of blue to keep the brand accessible to people with lower vision.
We then created a one-page Squarespace website (with anchor links) to keep the browsing experience as simple as possible. To properly showcase the Bowlar S-R and its variants, we incorporated videos and homemade moving images.
To allow Dieter’s visitors to purchase from his website, we created an online store and set up all parts of it from product pages to payment processor, including delivery fees that vary based on the customer’s location and a custom return policy.
Dieter also asked us to limit online orders to 3 items, so that he can process bigger orders more personally. Even tough Squarespace doesn’t offer this functionality, we developed a solution using a mix of custom JavaScript and built-in settings.
Timing
4 sessions with our client
3 autonomous development days