The Gut Naturopath
About this business
Jennie Janes is one of Australia's leading experts in gut health. With both professional expertise and personal experience in overcoming autoimmune challenges, she offers natural, science-backed solutions carefully tailored to each person.
Having renamed and rebranded her business, Jennie wanted to refresh her logo and accelerate her organic search lead generation, an important acquisition channel for her business.
How we helped
First, we created a warm, elegant and determined brand identity for The Gut Naturopath, that appeals to all genders and clearly conveys the nature of her work. Depicting a stomach in a curvy leaf, her logomark is sure to resonate with an audience looking for natural solutions to gut related challenges.
Jennie’s website had been built with Squarespace 7.0 in a way that was limiting its potential to rank on search engines. We transferred it to the latest version of Squarespace (7.1) and performed a comprehensive optimisation, including content, technical SEO, look and feel and user experience.
The fact that she had two pre-existing content hubs and an online store on her website wasn’t a problem, we transferred them and upgraded their visual design and user friendliness.
To make her testing related service page more engaging, we implemented a page-specific navigation bar using a third-party plugin, so visitors can skip directly to what they’re looking for.
Results
Doubled organic search traffic within a month from launch
Timing
3 sessions with our client
3 autonomous development days
“Nathan has been outstanding! My business webpage needed a revamp and sorting out some issues I was having. Not only was the result outstanding it exceeded my expectation. Throughout the whole process Nathan explained each step, answered every question and delivered above and beyond. I would highly recommend Nathan for any Squarespace websites. Thank you Nathan!”
Jennie Janes, The Gut Naturopath
