Brand Identity Design
for service businesses

Get a distinctive brand identity that connects with your ideal clients.

Does your brand
feel like you?

When your audience sees your name, logo, or products, they should feel something that sets you apart.

The trouble happens when your brand is one thing but looks like another, or when you try to appeal to everyone and end up connecting with no one.

A strong brand identity makes your business instantly recognisable, communicates the distinct value of your services, and resonates with the right people. That's what we're here to create: brands that are distinctive, relatable, and effortlessly scalable.

Book an intro call

💸 Lower your ad spend

📈 Increase your results

😊 Feel good about your brand

🤝 Inspire trust

✨ Stand out in your market

💸 Lower your ad spend 📈 Increase your results 😊 Feel good about your brand 🤝 Inspire trust ✨ Stand out in your market

Our difference

We take the time to understand your business, your audience, and what makes you different. Then we design a brand identity that works across every touchpoint, so you can show up consistently and confidently.

User, Chat, Messages, Bubble

Real time design

We don't believe in email back-and-forth. We design with you in real time so you can give us instant feedback to create your ideal brand identity faster.

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Brand style guide

You receive a professional PDF brand style guide with your colour palette, fonts and usage guidelines to help you maintain a consistent brand across channels.

user-profile-voice

Brand voice guide

You receive a comprehensive brand voice guide to help you (or your AI assistant) communicate consistently and authentically with your audience.

Choose from two simple packages

Line

Design your brand identity with us in just one session, so you can get your marketing machine started right away.

  • 3-hour strategy & design session (face-to-face or online)

  • Your logo files in full quality including colour and size variants

  • PDF brand style guide with colour palette, fonts and more

  • Brand voice guide to streamline your content creation

  • Browser icon and social sharing image

$600

Circle

Let’s create the perfect visual identity for your brand with three logo concepts designed for you, as well as extra design time.

  • 1.5-hour discovery & strategy session (face-to-face or online)

  • 3 to 6 logo concepts

  • 3-hour design session

  • Your logo files in full quality including colour and size variants

  • PDF brand style guide with colour palette, fonts and more

  • Brand voice guide to streamline your content creation

  • Browser icon and social sharing image

$1,200

Let's work together

Some of our clients’ Brands in the wild

  • Front of the Rasura Chiropractic clinic in Alexandra Headland, Sunshine Coast, QLD
  • Construction site banner for De Brún Masonry in Brisbane
  • Business sign for Letters of Hope

  • ⭐⭐⭐⭐⭐

    “I feel that I'm in capable hands when working with Nathan, and his genuine interest, contribution of ideas and technical expertise have helped me produce a website that showcases my growing business in ways beyond expectation. I will definitely work with Nathan again knowing that he always aims to give superlative service.”

    Rachel Fletcher, Aware Living

  • ⭐⭐⭐⭐⭐

    "Nathan’s work really helped me take my not for profit to the next level, and I am incredibly grateful for that. He was friendly, thorough and highly capable. He’s absolutely brilliant at what he does. I will definitely be connecting with Nathan again in the future for any other support I need in this space.”

    Abbie Williams, Letters of Hope

  • ⭐⭐⭐⭐⭐

    “Nathan from Square&Co Web Design was awesome to deal with. His processes are extremely thorough. Nathan takes the time to get to know and understand each client's business and he is so easy to work with!”

    Michaela Ffitch, Unique Pet Experiences

Frequently Asked Questions

  • We deliver all variants of your logo in PNG, JPG and SVG, which covers your needs across platforms.

    If you need them in AI or EPS, or if you would like the entire design file, simply let us know and we will send these formats to you at no extra cost.

  • Yes, you'll have full ownership of all brand identity elements we create together, to the extent permitted by law.

  • You're welcome to gather inspiration to guide our collaboration, though we'll collect our own as well. We'll then meet to discuss key information about your business, including your offers, customers, positioning, and personality, before beginning the design process.

  • Yes, you are welcome to request our help with updating your logo as an additional service.

  • Your PDF brand style guide presents your logo and its variants, browser icon, colour palette, fonts, and other essential brand elements to help you and other stakeholders maintain consistency across marketing materials.

  • Yes, we can help you implement your brand identity on most marketing materials at our hourly rate.

  • While we are not a print focused agency, we can accommodate for some of your print material needs. Feel free to let us know how we can help.

  • We create brand identities for all industries. To date, our industries of focus have been health, wellness, coaching, social assistance, environment, energy, sports, entertainment, design & creation, trade services, and beauty.

Ready to start building?

Book a free 20 minutes chat to talk about your business.

Book Now