Squarespace SEO & GEO Training

SEO stands for Search Engine Optimisation. It encompasses all actions aimed at improving a webpage or website's ranking on search engines for specific keywords. Although this discipline has existed since the 1990s when search engines were first developed, it has dramatically evolved as algorithm updates continually redefine the rules of the game. We will teach you sustainable SEO methods that will keep working.

AIO stands for Artificial Intelligence Optimisation. It encompasses all actions aimed at improving how often a brand, website or webpage is cited by search-enabled AI assistants. You might have heard of other terms, such as AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) or LLMO (Large Language Model Optimisation), as the industry is still adjusting to this more recent concept.

We combine SEO & AIO for two reasons. First, because there is a significant overlap between the two disciplines. Second, because people's search habits are increasingly shifting towards AI assistants, which is likely happening with your audience as well.

Our courses are designed for business owners and website administrators with varying levels of expertise.

Whether you're a complete beginner feeling overwhelmed by SEO jargon, or you've tried SEO before but want a proven framework that actually works, these courses will help you attract your ideal audience through search.

They're perfect for service providers, not-for-profits, and product brands who want to take control of their own SEO rather than outsourcing it.

Our courses cover all the essential SEO concepts you need to know to create high-quality promotional pages that attract and convert your ideal audience on the Squarespace platform, including how to implement every bit of advice.

However, our teachings apply regardless of which website builder you use. So you’re not just investing in your Squarespace SEO skills, but in your SEO skills in general.

Yes! The SEO principles we teach are universal and work across any industry.

Absolutely! We make sure our courses are accessible to everyone. They're structured in logical chapters and cover everything you need to know, while quickly getting to the point and without overusing confusing terminology.

You’ll also find quizzes, exercises and Q&A sessions in our courses, to ensure you retain a maximum of what you learn.

Whether you’re doing your own SEO because of budget constraints or you just want to be hands-on, if you’re serious about getting results, our courses will save you a significant amount of time and headaches and provide an easy path to sustainable SEO and AIO growth.

Unlike most Squarespace SEO courses which are pre-recorded and leave you to interpret the information alone, our courses offer the advantage of interactive support. Have questions? You can ask at any time during the course.

With 7+ years of experience in Squarespace SEO, we’ve helped many businesses and organisations achieve great results, so you can trust our advice. Feel free to have a look at our portfolio for more information.

Finally, we make simplifying marketing a top priority for our clients, and our Squarespace SEO courses reflect this commitment.

Not at all! We'll show you how to use free tools like Google Search Console, Google Trends, Ubersuggest, AnswerThePublic and Claude, plus some affordable options that we've tested and recommend. You won't need expensive software subscriptions to implement what you learn.

If anyone has given you the idea that they can guarantee SEO results, they’ve lied. Or at best, they mean that if they don’t reach your goals you won’t need to pay them - which is known as performance SEO, and is usually very expensive.

Your results and how quickly you achieve them depend on both how effectively you implement our advice and how competitive your market is. Remember, your competitors also want that first spot on the search results page (SERP).

As a reference point, some of our clients reach the top of the SERP and see a significant traffic increase in just a month or two after implementing on-page SEO tactics. For some others, on-page SEO alone isn’t enough and they need to look at content marketing, off-page SEO tactics or other marketing channels. In which case, their on-page SEO was a necessary first step anyway, without which their other marketing efforts wouldn’t have yielded results.

When it comes to content marketing specifically, we’ve achieved initial results within 6-12 months by publishing several articles monthly. When these efforts are consistently maintained, the results compound over time and can eventually become substantial.

To summarise, we don’t guarantee any results from our courses, but we know that they are the right first step and that they can unlock great potential for your business or organisation.

If you're feeling frustrated with your current SEO efforts (or lack thereof), spending too much time on social media marketing with minimal results, or watching competitors outrank you, you're ready.

Our courses start with the basics but quickly move to advanced techniques, so you'll benefit whether you're a complete beginner or have some SEO experience.

We genuinely care about your success, which is why we offer on-demand consulting services for any follow-up questions. You can relax knowing we're here to help even after your course is complete. No lock-in contracts or complicated processes - just straightforward support when you need it.