AMCM Electrical
About this business
With over 20 years of experience and hundreds of five-star reviews, Marty is an excellent electrician committed to keeping homes and businesses in Newcastle and Lake Macquarie safe.
He has built his business around reliability: arriving on time, doing the job right the first time, and giving honest advice without the jargon or surprise costs.
His marketing system had been relying on a one-page Squarespace website for a few years. Although his website had great aesthetics and messaging, it was too small to convey information about his services and expertise well enough.
How we helped
After a comprehensive audit of Marty’s SEO & AI visibility, we had a strategy meeting to clarify his goals, vision and website structure, and to prepare his website content.
I then optimised his Squarespace website with more in-depth information about his unique expertise and services.
I made sure that his website content supports his local rankings, and I also incorporated as many clickable links and buttons as possible to make it easy for people to contact him.
We’ve been able to almost exclusively use Marty’s own photos taken over the years to illustrate his website.
Timing
2 sessions with our client
5 autonomous development days
“Nathan from Square&Co has been excellent to deal with. I engaged him to help improve and update my electrical business website and online presence, including SEO, Google Business Profile optimisation and getting the site better structured for local search around Newcastle and Lake Macquarie.
What I appreciated most was Nathan’s clear communication, practical advice and ability to explain things in a way that made sense. He took the time to understand my business, the type of clients I want to attract, and what needed to be improved online.
The new website looks much more professional, loads well, and represents AMCM Electrical Pty Ltd far better than before. Nathan also helped with getting the right pages and structure in place so customers can find the services we offer more easily.
I’d happily recommend Nathan and Square & Co to any small business owner wanting help with their website, SEO or online visibility. Very professional, knowledgeable and easy to work with. Thank you.”
Marty Meehan, AMCM Electrical
